Ep. 3 A Hood-Florist | Christmas

Previously, In Acts 1 & II,

Claude Neighbors, has been working to reunite his Band Of Hood-Alums in both Act One and Act Two, continuing through Thanksgiving. In Act #3, It's Christmas.

A "CAM-Florist | Christmas", In Act #3

In this pivotal moment of Act #3, Claude stands before his friends and family, a spark of excitement illuminating his face as he announces his ambitious plans to open a new floral business, aptly named "CAM-Florist."

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CLAWED, by Mannie.

Summary of Claude's Business Ventures

Claude is relaunching his flower shop, FlowerShopDowntown.com, to take advantage of the holiday season and the busy Holiday Markets in Detroit. Key initiatives include the relaunch to attract holiday shoppers, partnering with his children to enhance teamwork and creativity, and selecting a location in the Renaissance Center to increase visibility and foot traffic.

Summary

Claude has creatively launched FlowerShopUptown.com under the pseudonym CLAWED, positioning it as a competitor to his main flower shop. This strategic move aims to enhance marketing dynamics.

For the holiday season, Claude's goals include boosting brand awareness and sales, engaging with the community, and leveraging the competitive advantage of operating two brands. His innovative strategies and family involvement are poised to make this a standout season for FlowerShopDowntown.com.

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Scene 3: The Journey - The Plant

Summary

Claude, a passionate entrepreneur, aims to persuade his two University of Michigan graduate children to invest in his dream of opening "CAM-Florist | Detroit" in downtown.

Despite their successful corporate careers, Claude sees untapped potential in the floral business. He addresses their skepticism about financial viability by presenting thorough market research, a unique selling proposition emphasizing sustainable sourcing, customization, and subscription services, and detailed financial projections including startup costs and potential earnings.

Claude's business model for "CAM-Florist" includes event floristry, retail sales, and workshops. His marketing strategy uses social media, local partnerships, and community engagement to build brand recognition. Claude aims to inspire his children to join the venture, combining their corporate experience with his passion for floristry to create a thriving business that enhances the community's beauty.