The Battle of Florists: How CLAWED Takes on CAM-Florist in a Detroit Showdown
- Claude Thompson

- 5 days ago
- 3 min read
Detroit’s flower scene is about to witness an unusual showdown. Claude Thompson, a seasoned florist and owner of CAMflorist.com, has crafted a story that blends artistry, technology, and friendship into a unique narrative. His new movie script, Sweetest Day, centers on Claude Neighbors, a character who launched FlowerShopMidtown.com using artificial intelligence. This story is not just about flowers but about creativity, community, and a clever marketing battle that challenges traditional business norms.
The Birth of CLAWED and CAM-Florist
Claude Thompson’s journey began in Detroit, where he built CAMflorist.com into a respected florist business. His passion for flowers is matched by his love for music and performance. Under his old battle rap name, CLAWED, Claude created an AI assistant that embodies his inner spirit—his “Inner-G,” a nod to his past as a battle rapper.
CLAWED is more than just a digital helper. It’s a persona developed from Claude’s abandoned music projects at his studio, Chef Joy RD. This AI assistant is designed to challenge CAM-Florist in a rap battle powered by Phancies.com, a platform that hosts creative rap competitions. The idea was to stage a conflict between CLAWED and CAM-Florist, using troll marketing to promote both florists in a way that grabs attention and entertains.
Using AI to Support Artistic Friends
Claude’s vision goes beyond business. He wants to hire five of his friends, all actors and performers, to work at FlowerShopMidtown.com. His goal is to help them fund their artistry without the struggle of being starving artists. By combining AI technology with a flower shop, Claude creates a space where creativity and commerce meet.
FlowerShopMidtown.com is more than a florist. It’s a hub for artistic collaboration, where Claude’s friends can showcase their talents while supporting the business. CLAWED, the AI assistant, plays a key role in this ecosystem, helping with marketing and customer engagement through its rap battles and witty interactions.
The Rap Battle That Shook Detroit’s Florist Scene
The rap battle between CLAWED and CAM-Florist is a clever marketing stunt that draws attention to both brands. By staging a playful rivalry, Claude taps into Detroit’s rich culture of music and performance. This approach turns a traditional flower business into a dynamic story that resonates with a younger, creative audience.
Phancies.com provides the perfect platform for this battle, allowing CLAWED to showcase its lyrical skills and personality. The conflict is designed to be entertaining, with each side throwing clever lines and challenges. This troll marketing strategy creates buzz and encourages people to engage with both florists online and in person.
Moving CAM-Florist to Eastpointe and Letting Go of CLAWED
As Claude moved CAM-Florist to Eastpointe, MI, he faced a turning point. The relocation meant focusing more on the core business and less on the AI persona. CLAWED, while a powerful marketing tool, had to be set aside to prioritize the growth of CAM-Florist in its new location.
This decision reflects the balance between innovation and practicality. Claude understands that while AI and creative marketing can boost visibility, the heart of the business remains in quality service and community connection. The move to Eastpointe offers new opportunities for CAM-Florist to grow and serve customers with the personal touch that defines a local florist.
What This Story Means for Detroit’s Creative Community
Claude’s story is a powerful example of how technology and creativity can work together to support artists and small businesses. By using AI in a playful and strategic way, he creates new opportunities for his friends and himself. The rap battle between CLAWED and CAM-Florist is more than entertainment—it’s a model for how local businesses can innovate without losing their roots.
This approach encourages other entrepreneurs to think outside the box. It shows that combining different passions—like floristry, music, and technology—can lead to unique projects that engage communities and build stronger brands.
Key Takeaways from Claude’s Journey
Innovation can come from unexpected places. Claude’s use of AI and rap battles to promote florists is a fresh take on marketing.
Supporting artists requires creative solutions. Hiring friends who are performers helps fund their art while growing the business.
Balancing technology with personal service is essential. Moving CAM-Florist to Eastpointe highlights the importance of focusing on core business values.
Community engagement drives success. The story connects with Detroit’s culture and brings people together around a shared experience.
Claude Thompson’s blend of floristry, AI, and artistry offers a new blueprint for small businesses looking to stand out. His story reminds us that creativity and technology can open doors, but genuine connections and quality remain the foundation of lasting success.



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